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Taming the Watchdog (pages 05 - 06)
Oana Sandu

Key Words
Media Relations, Pitching a Story, Media Requests

Summary

Talking to the media about a particular expertise or passion might seem easy, but not knowing certain details of the media interaction process often prevents science communicators from sharing their knowledge and expressing their enthusiasm to journalists and, through them, to their final audience, the public. Here is some advice on how to make the most of talking to the press.