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Choosing a New Medium (page 12)
Oana Sandu

Key Words
Millennials, communication channels, marketing 3.0, outreach campaigns

Summary

The Universe fascinates us all, and yet science communicators have a difficult time bringing astronomy into the spotlight. In a society dominated by commercial brands, gadgets, entertainment and social media, we must take a different perspective on what makes a communication channel and how it can be used to foster science appreciation and engagement.